“Be the Media” Author Mathison to Speak at Media Arts Lab Update – Monday, Jan. 18, 2010 - 12:10 a.m. — As of this update, the event is fully booked. All 80 spots have been taken less than six days after the event was announced. PLEASANTVILLE – There’s something brewing in Pleasantville — and I’m not [...]
Posts under ‘The @Pleasantville Project’
Preaching to the Twitter Choir is Easy, Winning Over Cynics is the Challenge
Speaking to Twitter devotees about the virtues of this free micro-blogging tool is one of the easiest tasks I can imagine. After all, those who are actively using Twitter are the ones who already understand it. On the other hand, one of the most challenging speaking assignments I’ve had is trying to convince those who [...]
Why Don’t More Restaurants Tweet? More Community Building on Twitter
It’s been five months since the @Pleasantville Twitter account was established. A few days ago, a friend asked how the @Pleasantville Project was going. I wasn’t sure I had the answer to what seemed like a simple question. Things have changed a lot since then, for sure. The number of local people on Twitter has [...]
Top 10 Twitter List For Westchester, NY
Top 10 Lists are popping up all around us, and nowhere is this more true than on Twitter. I’ve always had reservations about the fairness of Top-10 lists, but have found them useful in plenty of situations. I was talking to a friend last week about strategies to employ in finding people to follow on [...]
Local Twitter Community on the Rise – Part II: The @Pleasantville Project
The @Pleasantville Project continues to progress on many fronts. Local businesses and individuals continue to join the local community, and many have followed the @Pleasantville Twitter account. As of this writing, @Pleasantville has 142 followers, the most recent local follower being @PCTV76 (Pleasantville’s TV Station). There is a great deal of conversation taking place in [...]
Building a Local Twitter Community: The @Pleasantville Project
Some of you are already familiar with my efforts to build a local Twitter community in this idyllic village, nestled in the heart of Westchester County, about a half hour north of New York City. The @Pleasantville Project, as I’ve begun calling it, has been going on for about two months, and has been progressing [...]
