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	<title>Comments on: Roofer Created Best Westchester Business Video of 2009</title>
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	<description>Useful Information About the Most Effective Content Tool on the Web</description>
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		<title>By: Chris S. Cornell</title>
		<link>http://twitterprofessor.com/2010/01/02/roofer-created-best-westchester-business-video-of-2009/comment-page-1/#comment-599</link>
		<dc:creator>Chris S. Cornell</dc:creator>
		<pubDate>Tue, 05 Jan 2010 17:28:46 +0000</pubDate>
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		<description>Great question. The business owner, in this case Mark Franzoso, probably would like this video to be viewed by as many potential clients as possible. He could accomplish that by sending the video as part of an e-mail to his customer list, making posts on Facebook and Twitter, and by including it in his own blog. When posting on Twitter -- the area where I&#039;ve been doing a lot of my research and experimenting -- it is helpful to send @messages directly to people you think might be able to help you spread the word. Twitter users with a good number of local followers should be targeted, especially those who know you and are likely to help you out. Keep in mind that this is a good, entertaining and informative piece of content, so it is likely to be retweeted and forwarded to others. There would be nothing wrong with sending a link like this out more than once, because not everyone sees everything the first time. When sending out a link a second time, you could craft a different headline, and see which received more attention. Since there are many factors at work here, it is useful to study which strategies seem to produce the best results and which ones fall flat. This is still a new field, so your own research is often as good as anyone else&#039;s.</description>
		<content:encoded><![CDATA[<p>Great question. The business owner, in this case Mark Franzoso, probably would like this video to be viewed by as many potential clients as possible. He could accomplish that by sending the video as part of an e-mail to his customer list, making posts on Facebook and Twitter, and by including it in his own blog. When posting on Twitter &#8212; the area where I&#8217;ve been doing a lot of my research and experimenting &#8212; it is helpful to send @messages directly to people you think might be able to help you spread the word. Twitter users with a good number of local followers should be targeted, especially those who know you and are likely to help you out. Keep in mind that this is a good, entertaining and informative piece of content, so it is likely to be retweeted and forwarded to others. There would be nothing wrong with sending a link like this out more than once, because not everyone sees everything the first time. When sending out a link a second time, you could craft a different headline, and see which received more attention. Since there are many factors at work here, it is useful to study which strategies seem to produce the best results and which ones fall flat. This is still a new field, so your own research is often as good as anyone else&#8217;s.</p>
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		<title>By: MissDazey</title>
		<link>http://twitterprofessor.com/2010/01/02/roofer-created-best-westchester-business-video-of-2009/comment-page-1/#comment-591</link>
		<dc:creator>MissDazey</dc:creator>
		<pubDate>Sun, 03 Jan 2010 03:57:16 +0000</pubDate>
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		<description>I think this video was a great idea. You mentioned it didn&#039;t get many hits, one reason being didn&#039;t get much of a launch. What would be a good launch?</description>
		<content:encoded><![CDATA[<p>I think this video was a great idea. You mentioned it didn&#8217;t get many hits, one reason being didn&#8217;t get much of a launch. What would be a good launch?</p>
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