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Posts from ‘January, 2010’

Latest Westchester TweetUp Raises Funds for Haiti

Anyone looking for proof of the power of social media needed to look no further than the third Westchester TweetUp, at the Jacob Burns Film Center’s Media Arts Lab in Pleasantville on Jan. 21. The event brought together more than 80 people interested in learning more about how to communicate their message through various forms [...]

Interview With @WestchesterLife’s Sarah O’Grady

Today’s article is an online interview I conducted with Westchester140 founding member Sarah O’Grady. O’Grady became involved with the Westchester TweetUps from the start, while she was consulting with POUR Cafe and Wine Bar owner Anthony Colasacco as he integrated social media into his marketing efforts. POUR was the host of the first two extremely [...]

Social Media Event Comes to Pleasantville

“Be the Media” Author Mathison to Speak at Media Arts Lab Update – Monday, Jan. 18, 2010 - 12:10 a.m. — As of this update, the event is fully booked. All 80 spots have been taken less than six days after the event was announced. PLEASANTVILLE – There’s something brewing in Pleasantville — and I’m not [...]

Why Comments Are Worth Far More Than You Realize

Taking the time to write a comment after reading a blog article sometimes seems like more trouble than it’s worth, but after nearly a year of experimenting with what works and what doesn’t in social media, I’ve come to the conclusion that comment writing is one of the most undervalued activities one can engage in [...]

Roofer Created Best Westchester Business Video of 2009

Every day brings with it the opportunity to learn new things. Sometimes, just when you think you have things all figured out, you discover your first thoughts were wrong. One day in early November, I noticed I was being followed on Twitter by @MarkFranzoso, owner of Franzoso Contracting. I was not motivated to follow Mark back [...]

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